FabFitFun is continuing to build a modern, consumer-first brand ecosystem with its latest acquisition of Paya Health.WHO: Founded in 2022, Paya Health is a functional wellness brand known for its science-backed beauty supplements designed to offer a balanced and effective alternative to topical skincare solutions.Known for its seasonal subscription boxes and curated shopping experience, FabFitFun has spent over a decade building a direct-to-consumer engine that helped launch and scale hundreds of brands. With more than 1 million members and deep category expertise across beauty, wellness, fashion, and home, FabFitFun is now formalizing that backend infrastructure into services brands can access directly.WHY: The addition of Paya Health reflects FabFitFun’s broader strategy of building and supporting a portfolio of emerging and established lifestyle brands that speak to the needs and interests of modern consumers. The acquisition underscores FabFitFun’s continued evolution beyond a subscription box into a diversified portfolio of brands—one designed to support founders and businesses across every stage of growth while creating more seamless, elevated experiences for consumers.IN THEIR OWN WORDS: Leo Livshetz, SVP of Marketing, FabFitFun, said, “At FabFitFun, our core mission has always been to help our community discover products and brands that fit seamlessly into their daily lives. Paya Health delivers exactly that: simple, effective, and science-backed supplements that support beauty and health from within.